I suspect that the problem here is similar to what happened with Asda
The directors and senior managers at these corporations want to express solidarity with sexual minorities (and to be seen to express such solidarity), a noble aspiration of course.
Via diversity training and various consultancies they appoint staff in their HR and PR departments to help them to achieve their goals in this respect.
Various cultists and pro-paedophile networks, including sex cults, continue with their (it has to be said ancient and long established) tradition of using Trojan horses in the form of human assets to prepare the ground for infiltration.
When the links to these sinister networks is uncovered, as happened with Asda, there are red faces and smacked botties all round in the relevant HR and PR diversity departments.
Of course the other horrible consequence is that when these nasty networks are uncovered it can cause a pendulum swing to the far right and generate a homophobic and anti-minority backlash. This last issue is one of the reasons why people from sexual minorities should be at the forefront of exposing this appalling situation. IMO