Starbucks new advert.

[Gingerkittykat]

Starbucks new advert

(advert is posted on 2 Feb in case the link doesn't directly work.

Starbucks latest virtue signalling, perhaps influenced by Mermaids shows a gender non conforming girl change her name on the Starbucks cup.

Perhaps if someone had taught the girl she was fine the way she was she wouldn't need to call herself James in a coffee shop.

Also discussed in thread about Starbucks partnership with Mermaids:

www.mumsnet.com/Talk/womens_rights/3808583-So-apparently-Starbucks-have-partnered-with-mermaids

Luckily their coffee is terrible so I won't have to make any additional effort to avoid it on the grounds (no pun intended) that their virtue-signalling is nauseating also.

Oh the empathy is just overflowing from this tax-avoiding minimum wage paying, highly unethical progressive capitalist corporation. Give us piano music and an emotive story line and to hell with actual working practises, eh?

en.wikipedia.org/wiki/Criticism_of_Starbucks

Should we make a list of all the Starbucks' that sell the Mermaid cookie and complain to them?

Rinse the Rainbow.

traceyracer If thats what you want to do then you knock yourself out.

Again, like with so much of the stuff in this issue, I don't like the undertone here.

'No one understands you or cares about you, especially not your family. We are the only ones who understand and can help you by encouraging you to get your perfectly healthy breasts removed and take drugs that will make you infertile'

The dad seems to accept Jemma as a totally gender non-conforming girl, as he proudly introduces her. As the OP said, maybe if Jemma wasn't being told that the fact that she likes short hair and wearing boys clothes means that she might actually be a boy, she wouldnt feel like she wants to be called James.

Why need to change your name anyway?

It’s just a convention that James is a boys name anyway - although I am sure I’ve seen threads on here with parents wanting to call their daughters James.

Yes, don't forget to include the emotional piano music to tug at your heartstrings and release oxytocin in your brain to make you more empathetic towards the video's message. A good psychology trick.

I agree Call - this idea that the world and your family might not 'get' you, but Starbucks does. How fucking patronisingly, self-servingly ridiculous that is.

(Especially given how often they write the wrong name on the cup anyway having mis-heard)

Let me guess - starts out slow and morose then speeds up and gets more joyful?

I worked in one place that had a music director and he used to have us in stitches playing that type of music to - well anything really (making a cup of tea, opening the mail, fixing the paper jam in the printer...)

This actually really annoyed me. What ever happened to the government enquiry into why so many girls as opposed to boys are wanting to change?

I’ve just seen this ad.

What I noted is that no-one batted an eyelid at Jemma being called Jemma throughout the ad. No-one else giving feedback that Jemma was an inappropriate name for the person they were addressing. Starbucks famously write whatever name they’re told on the cups (like “Marc with a c” being written as Cark)- it’s their own form of unofficial PR so it’s hardly any sort of validation to have Starbucks write James on the cup. They barely even lift their eyes to look at you when asking your name.

And also noted that they have chosen a girl with gender dysphoria rather than a boy. They chose the easy sell.

Blake Lively has a young daughter named James so it's hardly groundbreaking 🤷🏼‍♀️.

Totally scuppers my admittedly old joke about telling them my name is Bob when it is Kate (Blackadder fans will get a Bob Kate reference)

I have a fairly commonly known name. Not common but you would have heard of it. I never get it speller correctly and it’s bloody phonetic. I’ve also had a couple of rude variations (god I thought I’d left that behind at school) because - hey, newsflash - there’s a lot of foreign workers in London who don’t know all the bloody names.

Perhaps is someone would call HIM James at home , HE wouldn't need to rely on a coffee shop.

And in fact , he is fine the way he is.
Being trans is not a probelm.
Being trans is beautiful.

I think the only thing wrong with the advetr is the fact that they isntantly spell his name correctly - anyone who has been to starbucks will know this is an utter lie

Several girl's names today were once boy's names e.g. Shirley, Lindsay, Hillary.

Not sure how a Starbucks employee scribbling the name you tell them on a cup is a validation of anything. They'd write Princess Bananahammock if I told them that was my name.

Sure. Having a double mastectomy is beautiful. Arse.

I suspect a minimum wage part time student trying to make the rent doesn’t give a monkeys chuff what name they put on the cup.

It’s not all about you, sweetheart.

Starbucks must be inflated with self importance on finding that their customer interface procedures are actually a form of liberatory empowerment for the most marginalised, vulnerable, fragile, venerable, vulnerable, brave and stunning people in the world.

I wonder how many customers will see the mermaid cookies and order one without knowing what the profits will go towards?

*Perhaps is someone would call HIM James at home , HE wouldn't need to rely on a coffee shop.

And in fact , he is fine the way he is.
Being trans is not a probelm.
Being trans is beautiful.

I think the only thing wrong with the advetr is the fact that they isntantly spell his name correctly - anyone who has been to starbucks will know this is an utter lie*

Gemma is a girl with dysphoria and not a boy. Relying on a barrista in a coffee shop to validate you is a pretty sad state of affairs.

I would say being trans is a problem when you want to hack off perfectly healthy breasts.

And yet they still can't spell my friend's name right.

(Don't judge her, she's not drinking the coffee, just the tea.)