he shouldn't be paraded on TV
I think that's pretty much the biggest problem Any child who is recorded, broadcast and held up for scrutiny. It's always been exploitative, it's becoming more and more so. What is online stays online, for ever.
And at what point does the public persona or 'brand' (no child should need or have either) start to influence and control the life of the child? Does the media demand more engaging content? How do they generate that? Can the child quit?