The M&S adverts interest me because of the use of the word "wild", a word that is used by the cults that I research, usually when promoting your inner "wild woman" or "wild self", a self connected to the laws of nature rather than the boring old laws of the land.
However I would not jump to the conclusion that these M&S ads are luring kids into cults any more than the summer clothes rage for kids at a local supermarket (which this year featured mermaids and unicorns) is luring kids into transgenderism and polyamory.
I think it is important to notice how the themes, symbols and terms used by cults and fringe subcultural groups turn up in advertisements and children’s clothing ranges and to wonder why, but not to jump to conclusions as these things are complex.
Undoubtably some PR and advertising creatives are involved with cults. The extent to which they influence the imagery and narratives that appear in advertisements is difficult to determine. It could be that they simply make use of memes, symbols and narratives that are part of the zeitgeist in both advertising and in cult recruitment.
Why, for example, did Gillette Venus, for many years produce adverts inviting women to awaken / discover there "inner goddess" through using their products when this narrative was also used by cults involved in the sexual exploitation of women and children?
Adverts like this one for example
In fact Gillette Venus really ran with the whole "reveal your inner goddess" narrative beloved of abusive cults. For example, this Venus Goddess Ambassador initiative
Fairly recently the official Gillette Venus youtube channel removed all of the "goddess" themed adverts from their youtube channel. Gillette then embarked upon a commercially disastrous campaign about toxic masculinity.
If you want to find the Venus Goddess themed averts you have to find them on the youtube channels unrelated to Gillette. I have a load of them saved and downloaded in case they get them taken down via cease and desist notices.
Back to the furry issue
I do not believe that the M&S adverts are anything to do with furries.
These Orangina adverts are not only blatantly furry focussed but are also very obviously fetish orientated and quite WTF is going on with the creatives who ran with this I can only imagine
The above advert is also helpful in understanding the concept of the “transformational object” and how it works in advertising. In the advert Orangina is a magic substance that not only refreshes and hydrates but that cleans floors, works as a deodorant, clears up bad skin and generally does everything a transformational object is meant to, it clears blockages, gets rid of the bad and strengthens the good. or something