Whittaker's said in a statement it wanted to create a product that supports Plunket and is "connected to the nostalgic coconut ice treat".
"Coconut ice is usually pink so that's where we started, but given Plunket's association with babies we went for blue as our other coconut ice colour. We're proud the funds raised will go towards Plunket's Raise a Bundle campaign, which helps nurture kiwis for the first 1000 days of their life."
The campaign was "intended to be a bit of fun ... rather than to create controversy or offend anyone".
"We have had a lot of positive feedback from people who have enjoyed it for what it is, but we value all feedback and will keep it in mind for the future."
So, all explained. Yes pink and blue are colours generally thought outmoded for differentiating between boys and girls but I don't think
anybody is taking this too seriously except for a few diehards. I don't think Whittaker's is trying to erase trans gender, non binary, etc persons deliberately. It does taste nice, little too sweet for me, I like their dark chocolate but I will manfully, or should I say womanfully chomp through the block for the good of the cause!