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Original poster

Egard Watches Respond to Gillette Advert

38 replies

Iambackbamc · 22/01/2019 19:55

So it’s the story that never ends. The Gillette Ad. A watch company that I had never heard of have responded to the Gillette advert with their own ‘what is a man’ advert. It seems to have gone viral too with over 2 million views and mentions in the press. Be keen to hear people’s thoughts. I think it will go down well and boost their sales. m.youtube.com/watch?v=x_HL0wiK4Zc

OP posts:
tellmewhenthespaceshiplands · 22/01/2019 20:04

Oooh goody, some Whataboutery!

97% of homicide victims are men. Going to bet that a HUGE % of the perpetrators are other men.

MIdgebabe · 22/01/2019 20:36

ISNt it that 97% of perpetrators are male but about 79. % of victims are Male?

Unless it’s focussed on a specific country .

SonicVersusGynaephobia · 22/01/2019 20:58

That video makes me think that men are involved in a lot of violent and dangerous activities.

Maybe men should do something about that.

SonicVersusGynaephobia · 22/01/2019 21:01

And why are half of the men who aren't bothering/allowed to see their children not paying child support either?

Was the inclusion of that statistic meant to make men-as-a-class look good? Because it does the opposite.

Freespeecher · 22/01/2019 21:03

I'd never heard of them before and now I have. Job done I suppose.

MargueritaPink · 23/01/2019 01:32

And why are half of the men who aren't bothering/allowed to see their children not paying child support either?

Bit of an own goal there. I've never heard of them. If I were looking for a watch I'd go elsewhere.

I liked the Gillette ad.

Oxytocindeficient · 23/01/2019 07:27

I think the high homicide stats don’t include domestic violence. When you include that there are different victim rates between sexes

sawdustformypony · 23/01/2019 07:40

I think the high homicide stats don’t include domestic violence. When you include that there are different victim rates between sexes

They're a US company - suspect their stats are US based.

Sarahjconnor · 23/01/2019 08:39

This reply has been deleted

Message withdrawn at poster's request.

tellmewhenthespaceshiplands · 23/01/2019 10:55

Ahh yes that fig was 79 not 97%, apologies.
I think the Gillette ad had its faults (overall I really liked it) however for me, I liked that it got people talking as much and I think the core message is fantastic. I don't really care who starts the conversation but the fact it's come from a company whilst promoting a product often aimed at men is brilliant.

But this ad just irritates me first, then confuses me second. I'm not quite sure what the point is except to say "Shut up women the menz are victims too".

userschmoozer · 23/01/2019 11:12

The people supporting this ad are the same group who think that paying extra taxes for a social support network is Socialism and therefore evil.
The comments are full of people saying they will buy a watch; not one suggestion of how to fix the problems faced by the men.

tellmewhenthespaceshiplands · 23/01/2019 12:41

www.google.com/amp/s/www.washingtonexaminer.com/opinion/what-is-a-man-dont-ask-gillette-ask-egard-watch-company%3f_amp=true

So according to this article the ad is showing statistics which "are meant to educate people about the hidden realities of men's lives."

So it literally is a punch back from the other ad to tell us to shut up. As Sonic posted, with no suggestion of what men should/could do to change the statistics.

2019Dancerz · 23/01/2019 12:46

“We see the good in men”
What exactly do they think the Gillette ad was doing, it showed the positive role men have to play in changing the unacceptable behaviour of other men. What did this ad show?

newtlover · 23/01/2019 18:16

they lost me at visitation rights- they showed their true colours there
suicide, dangerous working conditions, mental health- yes all valid issues of concern for men
but men are never denied 'visitation rights' for no reason

sillage · 23/01/2019 18:26

People still buy watches?

Oxytocindeficient · 23/01/2019 18:42

Wankers. They’re making a ton of money out of this, as they knew they would. Is it really surprising that people are responding like this to the minimisation of Male violence? That’s what responding to Gillette like this is actually doing.

Honestly, the world is shit for women.

Oxytocindeficient · 23/01/2019 19:00

www.westernjournal.com/ceo-risked-everything-stand-gillettes-ad/

He’s apparently done with making men accountable for their actions...

Oxytocindeficient · 23/01/2019 19:10

Response to my complaint via email

Ilan has been vocal about these issues for years on a personal level. He has also supported many women's issues.

His mother escaped Bahgdad Iraq as a young lady. He has been very vocal on world affairs and treatment of women internationally.

Thank you for your response.

Have a wonderful day

tellmewhenthespaceshiplands · 23/01/2019 19:41

Just very very depressing. I can't actually remember the first ad using the phrase "toxic masculinity " however I'll admit the backlash has mightily pissed me off so I may have developed blinkers Wink No one can deny though that some aspects of masculinity are toxic and responsible for harming women and men.

When people like this man become known to me for actually calling this out and making a bloody difference and women and men become safer as s result I will happily sit down and listen to what he has to say. Until then jog on fella.

NewYearNewName111 · 23/01/2019 20:02

97% of homicide victims are men. Going to bet that a HUGE % of the perpetrators are other men.

People always say this but I don't understand how it's relevant to the victim. Imagine the outrage if women were the main victims (we already hear more about the 'two women a week' than about the eight men murdered or the 80 who commit suicide).

tellmewhenthespaceshiplands · 23/01/2019 20:02

Forgot to say at least he's "owned it" as the kids might say, and put his name and face to it.

tellmewhenthespaceshiplands · 23/01/2019 20:05

It's of huge relevance to me that there are a fair few men about who would wish harm on me or my daughter or DH. I think if one sex makes up such a significant number of perpetrators they need to step up and address that.

SonicVersusGynaephobia · 23/01/2019 20:35

People always say this but I don't understand how it's relevant to the victim.

How is it not relevant to the victims if the perpetrators of an epidemic of the most violent crimes are, 98% of the time, Men? How do we address it if we can't name the problem? It would be pointless to target half of the funding for tackling it at women, when it's all men doing it, wouldn't it. As that would mean more victims of both sexes.

Oxytocindeficient · 23/01/2019 21:12

NewYearNewName111

There was an interesting discussion the other day re suicide stats. Women suffer more depression and anxiety and make more attempts at suicide than men. Some theories on why the attempts are unsuccessful exist but not studied, theories include that women choose less violent methods.

noblegiraffe · 23/01/2019 21:15

I don’t get this whole ‘men are fed up with this endless war on men’ narrative. Apparently the worst thing about the metoo movement was that it made men feel bad about themselves Hmm

Women are fed up that they are being murdered, raped, assaulted or just generally objectified. But we really should stop calling out bad behaviour because it’s just boring/depressing now? Is that the message from this?