Who 'we' are and what 'anything' means is unclear.
I actually find this campaign a bit sinister behind its virtue signalling wokeness.
And I don't know what they hope to achieve. No racist, bigot or homophobe is going to watch this and stop being a racist, bigot or homophobe.
Also notable is the fact that 'women' are absent from the campaign.
mobile.twitter.com/TheLeith/status/1048247326198943746