Rowan
These extracts from the linked article say it all for me:
After just three years of exposure to American television shows, 11 percent of Fiji’s adolescent girls admitted to Becker that they had purged their food at least once to lose weight. In that time, the risk of developing an eating disorder jumped from 13 percent to 29 percent. More than 80 percent revealed that television influenced them or their friends to be more conscious about body shape or weight. By 2007, 45 percent of girls from the main island reported purging their food.
Becker also found that the effect of media exposure went beyond eating disorders. She recorded an increase in personal ambition based on certain characters that viewers watched on television. In one of her studies, 80 percent of the girls said they planned to eschew traditional agrarian jobs for professional careers, specifically those that only wanted thin women. The republic also experienced a rise in the social contagion of emotional strain among teenage girls. Fiji’s society was changing quickly, and psychological problems accompanied these massive cultural shifts as media transmissions carried along even more social contagions
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She speaks with me about her earliest experiences with compulsive overeating and purging, as well as finally encountering a successful treatment. Her personal story tracks remarkably well with the cultural fulcrum toward perfect models, the Playboy centerfolds, beauty pageant contestants, and television actresses, as well as the rise of diet products in the seventies and eighties that perpetuated the desire and means to achieve these looks. Not only did the media come to glorify a slender ideal, they also emphasized its importance, and the importance of appearances in general that went into shaping identity, gender roles, values, and beliefs. To treat this perfect storm of catchable body image standards, openness to restrictive eating behaviors, and feelings of despair, pugilists of this pandemic would, in due course, introduce prosocial media campaigns to reinforce healthy body weight, antidepressants, and evidence-based psychotherapies.
The role of media and in particular, newspapers, TV and social media, (in other words images of women) are instrumental in spreading the fake news about how women should be - unsuspecting minds are groomed by malign forces. Creating insecurity makes people buy more products. Plus the manufactured sexualisation of girls and women can be used as a cover for deviancies - like sex offenders, porn and traffickers
The same processes of mirroring and unconscious competition that allow people to encode dangerous thoughts, behaviors, and feelings from others might just be the very same that spread beneficial social contagions.
This latter one interests me greatly - I call it psychic projection - and it is a thing - but demands a post of its own
Thx for the link :)