I was shown this by a friend on Twitter and another on Facebook and wondered what everyone thought:
foreverymom.com/arts-entertainment/dog-show-movie-review-grooming/
In short, the film is using the 'put up with what you don't like because you need it to accomplish something' as a point of the film.
If you read the article it explains it better as have a squirming toddler.
But do you think this is hysteria? An actual problem in children's entertainment?