I’d be interested in helping with the ad/signing a public letter etc.
It does raise an interesting point though (the public not being aware). All of the media attention so far has been from the trans POV, so I imagine that even if many people aren’t that interested, it’s seeping into their subconscious and becoming more “common” to them. Coupled with the tenacious link through the “t” in LGBT, it might be enough for people to accept the changes without paying any attention to them.
When I think about the way I, and many other people I know, spend time online, we tend to either gravitate towards forums/groups that share our interest (hello feminist board) or the polar opposite when we want to confront the things we don’t like (commenting on twitter feeds, for example). On this sort of issue, those polars won’t include the “average” member of the public who knows nothing about this.
We need to raise the issue in other groups. We need to speak to people who are not feminists or transsexuals.
We are talking about an advert, which is a great idea, but I think we also need to harness the power of the internet, and systematically place images/ads/posts etc. in forums and on websites that will make the normal person on the street give a shit about it.
And that most definitely includes men as a target audience. It would be foolish not to.