Is there an element to this that when it comes to pain, it's a women's lot, especially gynaecological stuff?
Certainly pain management related to childbirth is pretty dodgy, if the many many awful stories on here are anything to go by, and in general it has been shown that women's pain is not taken as seriously, more likely to be downplayed / ignored than men's?
Women are "not supposed to make a fuss" are we. And when we have valid issues / complaints we are told not to make a fuss / don't be so silly etc
The reporting on this is a good example - external or serious issues are not mentioned - around work and time off, trying to work it out around irregular periods, childcare, various types of trauma or it just always being very painful. Instead they focus on messages which essentially say women lack confidence / are embarrassed which is much more pointing at individual women to sort themselves out and not be so silly, which is of course easier (doesn't mean money needs to be spent) and fits in with cultural ideas about women, especially young women, and how they're a bit silly, flighty, irresponsible, vain etc and let's have a campaign related to lipstick, that'll sort them out.