I had a good experience when young when I got my smears done at a young persons' sexual health clinic (Brook I think) and the nurse told me to ask for a long speculum in future. I felt great taking away that bit of empowering information.
At every subsequent smear appointment (I'm now 50) I've asked for a long speculum and without exception everyone's looked at me like I've asked to order a pizza. Occasionally they will look for one but most of the time they don't have one, in which case I've been told to tell them if the discomfort becomes 'intolerable'. So apparently it's fine to ask someone to submit to a routine intimate examination - yk, one they have had multiple opportunities to get right - which may feel intolerable.
Then out of the blue, during my last appointment I asked the nurse and she said she always uses a long speculum as it is easier to position and more comfortable for most women. (She gave me a more comprehensive explanation for that but I can't remember the other details.) So it has only taken approximately 25yrs to find someone to use the correct equipment (and actually she would have done it anyway so I can't even say it is down to me asking).
Have also had a breast biopsy likened to a piercing (along the lines of 'You have a piercing, why are you so frightened of this little biopsy?') which I think was meant to help me feel better about it - ? - but just made me really fucking angry. (My piercing is not on my breast if that isn't already clear.)
They're often so tone-deaf around these issues, I'm sure they have no idea where they're going wrong. That smear campaign with the lipstick is just awful for multiple reasons, I can't imagine who thought it was a good idea.