BTW, as a Brit, can't say I really understand certain American sensibilities - I always get massive culture shock in the US because American norms are so different from Europeans.
I remember seeing a woman (I think an East Coast 'blue' resident) who always votes Democrat, said she would be voting Trump even though she is not Republican and doesn't like him, but she felt she trusted Hilary Clinton less - she felt that Trump's desperation to be popular meant that the public would be able to influence him more than Hilary... It was more like, better the devil you know...
I didn't get it and I don't get it, but I wasn't swirling in a load of anti-Clinton propaganda in America at the time.
And it is possible that a lot of people of either sex and all ethnic heritages are actually deeply misogynist, even unconsciously and they weren't ready for a woman president, so it was piss easy to succeed in a propaganda war to thwart Clinton... although tbf - even in the face of it all she did still win the popular vote.