This drives me NUTS!!!
And yes it is important for feminists to discuss this, e.g. I think it feeds into the rigid ideas about gender which so many young people struggle with, which in turn may feed into the huge spike in trans issues. I really do think it has more of an impact than we know.
I have seen loads of Paw Patrol stuff in pastels/pink/lilac with Skye and that snowy girl dog on, intended for girls - and lots of other stuff in primary colours/blue/navy with the other five boy pups on, meant to be worn by boys. Segregating rescue pups ffs.
I know we can choose not to buy them, or to choose the opposites, but you have to pretty confident to dress a boy in pink things (well, that is my experience anyway. I can dress my youngest son who is 20 months entirely in blues/greens, but if he wears his blue leggings which have tiny pink apples on the knees, he is called she!)
I'd love all shops to go the way of John Lewis and just have Children's Clothing sections. Bright colours, cool pictures, funny/inspiring slogans, comfortable fabrics and practical styles, suitable for jumping, dancing, running etc. And more sequins for boys! All three of my boys love sequins...