I don't doubt you know many women who would never make the first move, but why precisely should I bother with women who want to make me jump through hoops? Life will throw up enough challenges as it is. I asset that falling into this trap speaks of a lack of confidence in the first place.
A very sensible attitude.
Whenever I hear men whine "But how can I know whether she's just playing hard to get!", I tell them that they can't know, but that it doesn't matter. Because the only decent thing to do is to believe her.
People should be honest. If they aren't, well, they can hardly complain that others believe their lies.
(Same for men who make rape jokes. Yeah, perhaps they wouldn't rape, but I'm going to assume they would, because they fucking said so.)
There's a reason why honesty is considered a virtue in most cultures I know of.
Women who say "no" when they mean "maybe" might exist, but they would go extinct in just one generation if men just respected their "no".
Men are the ones who can achieve change here.