To be honest, Unexpectedsocialist, you nailed it.
One of the major themes of my education (and the one that got me most enthralled with social justice) was the examination of how even in the most theoretically benign writings the language used could be (and often was) subtly discriminatory; this could (and does) have a profound, ongoing effect on society. We covered the same ground in Art, History, Sociology and English literature and it was revealing of how deconstructing language or imagery could reveal sexist or racist bias, deliberate or unconscious, and how important it was to critically examine any narrative with which we were presented. Permitting such prejudice to flourish, unseen and unaddressed, rapidly produces attitudes that can gravely disadvantage minorities or the vulnerable.
The issues around suicide, male in this case, are being used in efforts to produce a narrative of 'toxic masculinity' - the idea that mens socialisation is harmful to themselves and women. Without a doubt there are circumstances where this is true. However, at the same time, it is clear that what could potentially be innate differences in emotional behaviour (and lets face it, hormonal differences between individuals do usually lead to noticeable behavioural differences) are being coopted to reinforce the idea that men are flawed compared to women (men = base & bestial, women = pure & numinous*); a profoundly Edwardian idea that I believe highlights the regressive and conservative elements of feminism.
This being the case, I would say that I do not trust feminism to act in mens best interests, nor would I expect or demand that it do so. It's a movement for women, not for men.
And no, PalmerViolet I do not believe the feminists literally bathe in male tears. That coy disingenuousness does your beliefs a disservice.
*so long as they abide by imposed cultural standards.