My inbox has rarely been so insulted... patronising, sexist and ungrammatical. Wow.
"New Campaign to give Mums the confidence to get organised, save money and improve family health
"The Five Million Mums Campaign launches today with a call to challenge Five Million Mums to create Five million healthy families by embracing organising and cooking skills and passing them onto the next generation.
"The 2013 Confident Mum survey found that 1 in 3 mums says that they can?t provide healthy meals because they are not organised.
"The new survey of 1,132 Mums across the UK and Ireland reveals that while all Mums know the importance of healthy meals, and most can cook a meal from scratch using fresh ingredients, 1 in 3 have replaced the amount of fresh vegetables and fruit they buy with unhealthy, ?cheap?, processed foods in order to combat rising food prices. Supermarket ?deals? encouraging multi-buy are leading 1 in 2 Mums to admit to wasting more food than they would like, and not getting the intended savings they needed.
"Sian Breslin, home economist and the driving force behind the Five Million Mums Campaign explains that this down to a lack of simple organisation skills in the kitchen. She said, ?I?m not surprised by these figures. Rising trends in poor health is no longer a cooking ability issue, nor is it down to a lack of health education. With the 21st Century Mum being busier than ever before, and with supermarkets and food brands influencing our every food decision, Mums need to be more organised in the kitchen. The alternative is unhealthy, processed, convenience foods and poor family health. We have to take action now to combat the rising epidemic in family obesity, diabetes, and diet related disease. Five Million Mums is aimed at giving Mums the confidence to take the lead and get organised in the kitchen?.
"On an optimistic note the survey, conducted in partnership with My Family Club and Mummy Pages, reveal that 8 in 10 families do eat together, at least 3 times a week! So contrary to popular myth, the family dinner remains a cornerstone for many families.
"The Five Million Mums Campaign launches today with a call to challenge Five Million Mums to create Five million healthy families by embracing organising and cooking skills and passing them onto the next generation. The campaign embraces technology believing that modern Mums can make use of it to organise their kitchen. This makes meal planning and organising skills, which our mums and grannies did so well, really relevant to todays Mums.