Frans, whether the models want to do it or not is beside the point. I question a society which gives our young women the 'choice' to bare their breasts publicly at an age when you don't really know what you're doing. Thinking back to when I was 18 I cringe at some of the things I did thinking it was 'cool'. Luckily for me I can forget them and it doesn't impact on my life. For the Page 3 models, it will always follow them, and make many other careers impossible (including fashion and lingerie modelling). Our young women just starting out in life are exploited for their naivety, even if they are 'willing' at the time. Too late to regret it later. Incidentally, a number of ex-Page 3 models support the No More Page 3 campaign.
Nobody is suggesting a ban, and why does complaining about it make you a prude? I don't understand that.
There will always be a large number of young women clamouring to be Page 3 models and get their tits out for the lads as long as our culture elevates these women as the ones who get the most approval and sexual appreciation from men. The Sun does a great job of promoting this as the only thing women are good for, and many young women believe them.
I think our culture should do more to protect our young women from the kind of sleazy older men who would exploit them for their need for sexual approval. All young people seek attention from the opposite sex, and tabloid editors exploit this need.