Thanks bdd.
So it seems it was a survey of the netmums users who chose to reply - not a very good sampling technique, but at least tells us what these 1300 women think. It seems like it may have been multiple choice, which can lead to bias if some responses aren't included, or if questions are phrased in a leading manner. The results are presented in an irritating way that makes it hard to tell whether all the questions and responses have been included in the write-up.
Only 14% of the women described themselves as a feminist. This is worrying for feminism obviously, but it's important to know why - for example some black women identify as womanist rather than feminist because of racism within the feminist movement. This option is not discussed in the follow-up question, nor is "I don't like political labels", and various other possible reasons.
I find the "why not" question difficult to interpret, because all of the percentage agreements are less than 50%. I'm surmising that respondants were supposed to "tick all the answers that you agree with" rather than "pick the one you most agree with", because the the total adds up to more than 100%. Hence, if 28% thought traditional radical feminism was too aggressive, then do 72% of the women think it's not too aggressive? Well that's pretty impressive - IMO radical feminism is a little aggressive 
. So anyway, a few find feminism old fashioned, a some find the most radical part of feminism to be two aggressive, and a few find it "not a positive label for women" (what does that mean? Too vague to be informative.) The main answer is very unclear: "39% criticised old-fashioned feminism ( hang-on: so not all of feminism... which bits count as old-fashioned feminism? ) for being too divisive, claiming they 'don't want to be equal- women are different to men and we should celebrate the differences'" So did the 39% say it was divisive, or did 39% say they don't want to be equal - because the two criticisms mean totally different things!
Going back to the first question, 25% of women aged 45 to 50 identified as feminist, but only 8% of women aged 20 to 24. Later on, we learn that "over half of mums with teenage daughters said that their child was not aware of the feminist movement." So if they don't know what the feminist movement is, they're hardly likely to identify as a feminist when they reach the age of 20. Yet oddly, "I don't know much about what the feminist movement stands for" wasn't included as an option for reasons not too identify as a feminist.
In short, the survey is too poorly constructed to be informative.