I've been getting bit of a slating of late for my wayward analogies, but here goes...
In the art world, 'male' art has traditionally been identified as large-scale public works, whilst 'female' art has been identified as smaller scale, private work. In fact, much of it has not been called art at all, but 'craft'.
So, is the most effective way to break down the barrier, the divide between the two:
- To encourage more women to make large scale public art work, and discourage them from making 'craft' works?
- To elevate the status of craft/'female' art to that of 'male' art, thereby changing the definition of art to include craft works.
My assertion would be 2), as option 1) reinforces the binary opposition and perpetuates the stereotype, whereas option 2) would (hopefully) result in artists making work which is free from gender expectations.
I think the same is true in this case; this is not just about pink, but about children's play; how many references have we seen just on this thread to girls needing to be encouraged to climb trees and play in the mud? I am not asserting that there is anything inherently 'male' in these activities, just that they have been traditionally associated with boys. I believe the only way the divide will be obliterated is to elevate the status of 'girls'' objects and activities to those of 'boys'. This to me, is not about girls choosing pink. I don't actually think this is about resisting femininity (if you are resisting masculinity at the same time, what is left? It seems children must embrace one to resist the other). This is about how we create a world in which a child can choose pink (or blue, or tree climbing, or skipping) because they want to do it, regardless of gender stereotyping. And I think we may be going backwards.