What AliceWorld said.
We could now get a slew of people saying, 'I choose to wax/shave my pubic hair'.
@David51-Bidisha's article explains why it's so popular. So that men can get a better view of a woman's genitals and of penetration in porn and so that they can get a better view in strip clubs.
There's been a huge rise in strip clubs in the last few years too and a huge rise in internet porn. Lads mags too show photographs of girls either naked with strategically placed pots of honey between their legs or with the tiniest little knickers so that it's pretty obvious that there is either no hair or very little hair there.
And, in consequence, a huge rise in salons offering waxing and laser hair removal for a woman's pubic hair.
As AW said, what individuals say they choose to do is one thing, the fact is, it's become a trend that is being encouraged/capitalised on by the beauty industry.