ShanahansRevenge re your OP:
"I am one... but why don't I want to be called one?"
Well I guess for me before I identified as a feminist I thought that things were equal/as equal as they could be.
I now realise that what I was seeing around me was an equality illusion and that I was seeing the world through the mainstream media and that I had subconsciously bought into a "boys will be boys/girls will be girls" mentality.
(re one of your later posts about why don't we knock anti-women items as they come etc - well there is a pattern - a pretty fucking huge pattern once you start to uncover it!)
The word "feminist" does conjour up negative emotions in many men! But the more you think about it the more you realise that this very truth should motivate women to identify with this political movement.
The fact that it is a given that women fighting for equality is something to be sneered at/blocked/belittled etc...
I think you've had the arguments that whatever the title there would be attacks against a group of women identifying as a group fighting for equality.
Plus there is a proud history to feminism.
minxofmancunia - I really don't think that there are any man hating extremists here - passionate committed radical feminists yes!
I use to be a bit 
at all this talk of "the patriarchy" - but it is about men as a group being more privileged than women.
What type of things would you like to see debated here - start some threads?
seth - when you said "but why not reclaim the word rather than rebrand the movement?" it reminded me of Finn Mackay's speech at FiL:
"Over this year I have heard much debate about whether feminism needs to be rebranded. As if a movement that has given us all the advances we today take for granted is something we should be ashamed of. That we can work in many different industries, that we have access to education, that domestic violence is considered a crime, that we can open our own bank accounts. As if a legacy of support services, rape crisis centres, refuges, nurseries, women?s centres, helplines and advocacy provisions that continue to support women, children and men today, are something that we should be embarrassed about. Feminism does not need re-branding, it needs re-claiming, and this is something that all of us can do."
feminism doesn't need rebanding - it needs reclaiming
ShanahansRevenge you said: "Who coined the term "feminist"?"
I don't know who but:
"feminism n (1895) 1 : the theory of the political, economic, and social equality of the sexes 2 : organized activity on behalf of women's rights and interests ? feminist n or adj ? feministic adj"
Re the Fawcett Society campaign - I am not sure if I'd have heard about it if not through feminist blogs etc.
Our mainstream media is very male-centric see how I avoided using the scary patriarchy word - try out women's views on the news - and prepare to be shocked at the poor coverage of lots of things and 
at the refreshing women's slant on news.
Please stick around on this section - I am sorry that you feel bullied and I can see what you mean but - feminist are always attacked and your posts here I think (unwittingly) really touched on raw nerves.
I really don't think that you've been called a "woman-hater" - there are subtlties to the word "listen" in the context used on this thread (as in - If you listen to men who use the term feminazi, then you're a woman-hater.)
Personally I don't think that phrasing was helpful - but that work is hideous hideous and I find it unpleasant that you posted it in the first place.
Hope you'll stick around and learn more about why you are a feminist (you are a feminist - yes you are!)