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Feminism: Sex and gender discussions

Your all time most HATED television advert.

88 replies

howdidthishappenthen · 15/11/2010 20:46

I'll start. The tampon one from a few years ago where man & woman are sitting in an outside cafe, and she drops a pink wrapped min-tampon from her purse, and he hands it back to her thinking it's a sweet. FFS. If he doesn't yet know she menstruates, he's prob not ready for a sexual relationship.

Your turn..

OP posts:
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booyhoo · 15/11/2010 21:58

the new iceland one with jason donovan and all those women yehaa-ing and thigh slapping.

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BonniePrinceBilly · 15/11/2010 21:59

Diet Coke posters..theres some near me I might have to take a bucket of paint to. The ones with the horrific bratz style anorexic puppets. "The best cure for a heavy heart is a heavy shopping bag" et al....makes me fucking sick.

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overmydeadbody · 15/11/2010 22:00

ANY adverts that show the woman in the kitchen or doing some other domestic task and then a 'man' or 'product made by a man' comes along and helps her. Like the gravy adverts.

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SpringHeeledJack · 15/11/2010 22:01

ooh! ooh! ooh!

that fucking Strongbow (??) one. With all them noble hardworking blokes at the award ceremony

(even dp gets annoyed by that one and he's about as testy as a seahorse)

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booyhoo · 15/11/2010 22:02

if only for the fact that it says 'mums' rather than just 'people'.

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booyhoo · 15/11/2010 22:03

sorry that was for my iceland ad post.

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WastingAway · 15/11/2010 22:03

Basically entire advert breaks on Sky Sports.

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notquitenormal · 15/11/2010 22:08

There's a new car advert I've seen in the past couple of days. It has a couple dancing a high tempo tango with a west-side-story latino type vibe.

I like the dancing and I think it's a good hook. I'm not sure why, with this film of a pair of powerful talented dancers, there needs to be gratuitous tit and arse shots of the woman.


That and the potato advert with the woman from desperate housewives. WTF is that all about? Confused

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WastingAway · 15/11/2010 22:13

That dance has some serious dv motifs in it too I think.

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WanderingSheep · 15/11/2010 22:23

The Dulcoease (sp?) advert! As if you'd go to lunch with your mates and talk about your bowel habits, FGS!

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ParanoidAtChristmasTime · 15/11/2010 22:25


This is an interesting thread- sexist adverts have always bugged me for as long as I can remember! When I was about 14 we could choose to do any kind of sociology-related study we wanted- I did a survey of ads, concluding that 60-odd% (at least, IIRC) were sexist in some way.

It's the Iceland ones that set my teeth on edge- inside I'm screaming 'What about dads/single people/childless couples etc etc??!!!'
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Arseface · 15/11/2010 22:33

The car one with the woman imprisoned/stalked by twisted puppets.

Vauxhall Corsa I think, truly grim.

Coke zero/Pepsi max tricking woman into bed horror.


Also hearty second to all the guilt ads: splats of raw chicken strewn around your kitchen? Small children? Buy Dettol. Grrrr

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TrillianAstra · 15/11/2010 22:38

'What about dads/single people/childless couples etc etc??!!!'

It's only Mums who have been lobotomised by sleep deprivation who think that Iceland stuff might be nice.

(the ones in the households where dads never get up with the baby - which are also the households where men never do the grocery shopping)

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msrisotto · 16/11/2010 09:34

This Perle de lait advert. don't like it, WHY FOR THE LOVE OF GOD ARE YOU EATING IT??????? RAAAAAAAAGHH!

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wukter · 16/11/2010 09:40

All the muller yoghurt ads.

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Unprune · 16/11/2010 09:40

I've never worked out WHY we have had over the past decade a slew of adverts depicting men as useless in the home.
It's insulting to men (and inaccurate). But that's not my main point.
If it were the other way around, depicting women as stereotypically crap at, say, DIY or car maintenance, with a man rolling his eyes and thrusting some Polyfilla at his woman - we'd be up in arms. That's not my main point either, really.

It's so fucking patronising to women: telling us it's our job to deal with the poor hapless men who can't clean properly. Why is that ok?

I know advertising people are very clever at tapping into these things (with the exception of whoever makes the Halifax adverts, not a feminist point but god they are execrable) and the format endures, so they must see an improvement in sales.

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msrisotto · 16/11/2010 09:45

I've probably linked this a million times but it's spot on

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StayingDavidTennantsGirl · 16/11/2010 10:12

The soap dispenser one makes me furious too - after all, you are going to wash your hands after dispensing the soap, so it doesn't matter if you pick up germs from the soap dispenser, does it??! And anyhow, you are going to have to touch the taps, which everyone else will have touched with their germy hands, so it doesn't matter a single flying fuck if your dispenser is automatic.

I know it is not a feminist issue, but my most hated advert is:

"YOU BUY ONE, YOU GET ONE FREE - I SAID YOU BUY ONE YOU GET ONE FREE!!!!!!!!"

If I want to buy double glazing, I shall not be buying it from a madman who shouts at me!

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Unprune · 16/11/2010 11:37

David Mitchell made a point once (on QI?) about the germ-killing hysteria: that whatever germs are lurking about at home are in the main absolutely fine since we're not all puking or dying from dirty worktop.

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NicknameTaken · 16/11/2010 15:27

This man asks the Italian woman next door to rustle up a tasty supper for a date and then announces that she's the date.

He's just never going to lift a finger ever, is he? Look down the years to come and tremble, woman.

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pinkthechaffinch · 16/11/2010 15:36

That Mikado one with the woman accidentally photocopying her genitalia whilst being leered at by her boss. Grrrrr

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GetOrfMoiLand · 16/11/2010 15:41

Those BASTARDS on the Halifax ads.

The isa isa baby woman

And the one where 'Lucky You' is being played and someone drops a mug of tea. WHY?

I hate them and would refuse to bank with halifax on principle.

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thumbwitch · 16/11/2010 15:48

Currently:
We have one here in Australia - can't find it on Youtube - for tampons (Liberty). Women in the supermarket going craaaazzeeeee - hair tearing, screaming, fainting - as though Take That or the BEatles had come to town! All over a friggin tampon. We're supposed to be thrilled because they've been repackaged into boxes of 4 (WHY? for the love of God, who only needs 4?) and each one has a (wait for it) different pattern on its cellophane wrapper! Whooo!
Hmm

I hate the WKD ones, or Pepsi Zero or whichever is the one where the bloke tricks the girl into sleeping with him in the bar.

But my all-time most hated ad was for AOL, with Connie. Her voice set my teeth on edge (I realise it's not anti-feminist though).

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CatIsSleepy · 16/11/2010 15:52

well the current Iceland one is bloody appalling and goes on forever, finishing up with a shot of jason donovan in suspenders-bleuuuugh!!!!

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PuppyMonkey · 16/11/2010 15:52

Getorf... I came on this thread to add the Halifax icer icer baby woman. WTF are the ads supposed to be saying? They infuriate me to the point of actually being capable of commiting murder.

The BT couple are also getting on my tits a bit now. Something not right about their relationship IMHO.

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