The advertising is relentless and I'm increasingly sceptical about the 'we're doing this for the good of the people' line which is often repeated (eg on the podcasts they claim to spend a lot of time and effort making the content but make it available for 'free' because they care about health so if you, the listener would just forward the content to a friend that would be payment enough), failing to acknowledge it is a for profit company with ambitions - I should probably say intentions - of leading the global market and Tim Spectre is making money.
ZOE platform funding piece here
I have no issue with a commercial business turning a profit - good for them, but I do feel a bit twitchy about the constant trumpeting of their 'values' (we want to teach the world to eat nutrient rich food and care for their gut biome because we are just so passionate about health) and precious little said about the fact that their business model is built on 'big data' i.e. our data and our subs.
ZOE has £6m in the bank and this is only the start - the UK launch is relatively recent. Confirmation statement here and annual statement here
And yes, £6m isn't a lot in the grand scheme of global start-ups, I get that.
Again, I don't resent them making money, I signed-up of my own free will and understood that my subscription was supporting a commercial enterprise, but I find the tone of their content patronising (all those obligatory 'let's go!' and 'tell me more' replies in the 'quizzes' which are just a way of delivering information to paying customers who clearly aren't considered to be able of reading more than a couple of lines of text at a time so they break it into 'fun' 'quizzes' to help us) and I suppose I'm waiting for them to do some good for the people who can't afford the subs to show they are really serious about their values.
I know I'm sounding grumpy, and I'm not so excited about this but I'm just feeling a bit twitchy. Maybe I just don't like being talked down to by a bright yellow 'platform' 😝