What a bizarre comment. It really isn't relevant, because it isn't about me, but as it happens, I do actually donate quite a lot to charity and have done so over many years. And I'm not really sure why I would bother to make things up about my own involvement in charities either. I don't really care whether you believe me or not because your opinion is just not that important to me.
And yes 650 meals is a decent donation and I'm sure that the charity is very grateful for it, but many high net worth individuals give much, much bigger donations than that, and frankly, even a £5 donation from someone on a low income would be proportionately much more significant to them than than a few thousand pounds would be to H&M. 650 meals is small change for them. Certainly not deserving of the publicity.
It seems that you've jumped to conclusions about my motivations without actually asking. I don't hate H&M but I don't love them either - I'm pretty neutral towards them tbh, so this isn't about looking to find fault. I just find the publicity for what is, in relative terms, quite a small donation from a very wealthy couple, a little OTT and somewhat distasteful. Perhaps because I'm aware of how very much more is given by others, generally without any public fanfare.