Assuming the Monarchy continues, then the RF actually need the press to highlight some of the work they do, or charities they support, etc.
I think the Royal Rota as such has been misunderstood. I always thought it was that for example, first day at new school, just ONE photographer, filmcrew were there (instead of Hoards of cameras), being a max total of 2 or 3 people, and these pics/film were then shared amongst the other mainstream outlets, and the rota was that each took turns (The Times this time, The Guardian next time, etc). Maybe I have misunderstood!
However, this bit is the news. (if you can call it news).
Then there are the comment articles, and the fashion pages, etc
The problem is the RF do NOT control the foreign media, or social media.
There are loads of youtube accounts in which various commentators discuss the RF, and the same with Twitter, etc
I quite like the fashion comments, but this is where the 'media' set up one against the other.
For example, just as in the Oscars, for example, I like to see what the stars are wearing, and the newspapers will comment on which looks they liked or didn't like, so they do with any RF outing, and would compare Catherine with Meghan, etc.
There is a shortage of women of that age, so the comparison means there is less of a compariosn between Catherine and Camilla, for the simple reason that Camilla is much older and her style will reflect that.
I think it useful to point out that there is some regulation of the mainstream pedia (TV and Print, in the UK), but this does not apply to social media at all.
ie; there is a sort of unwritten rule, the press take pics on the first day of school, but then they leave the children alone. Except for those occassions when they accompany the RF to church, etc, or when pics are released by the RF.