Of course their PR is in overdrive.
It's their 10 year wedding anniversary, the Queen just turned 94, Prince Philip just died and H&M branded the entire Royal Family as bullying racists.
(By not revealing exactly who said what about the skin colour of their future children/Archie, they tar the entire family rather than protect the one who said it).
The entire future of the Monarchy is potentially in jeopardy.
The passing of Philip and then the Queen was always going to be a sensitive time. The Queen is the only monarch most people can remember.
Charles is less well liked, and the timing of The Crown moving into the Diana years may resurrect the bad feelings towards Charles and Camilla that 20 years worth of PR has been smoothing over.
Covid has prevented them from doing their usual engagements, and has prevented the Cambridge children from being seen a bit more in public. other than their birthday snaps and the claps for the NHS.
Then you've got Prince Andrew, who at the very least, is associating with convicted sex offenders (and not remotely sorry for it). God knows what grim skeletons are hiding in his closet.
Save for the affair rumours (which have not been substantiated so far) W&K are pretty much the only members of the Royal family who haven't put a foot wrong. They and their children have to be the flag bearers for the monarchy going forward after the Queen dies.
I thought the video was a bit odd and pointless in terms of message, and I'm not really sure why it was released rather than just the photographs, but it's relatively inoffensive and shows off the children in familiar surroundings without subjecting them to hoards of press.
I happen to like the Monarchy and I have no issue with Charles becoming King - I think he's done quite a lot of good since his divorce, and I think if Diana hadn't died so young and in such tragic circumstances, it would now be a non-issue.
But they need the support of the majority and not the few if they want to remain.
I think that's why the Queen hasn't abdicated in Charles's favour, like has been done in other countries. She knows that the next few years are going to be turbulent.
She probably at least wants to let The Crown run it's course and let Andrew and H&M fade into the background. That won't happen if she abdicates now.
Ghislane Maxwell's trial is set for this year, and until that is over, and the ramifications are felt, she will have no idea whether the FBI has sufficient evidence to suggest Andrew has committed criminal offences.
She has to hang on a bit longer, and push William and Kate and Edward and Sophie to the front, as they are those least controversial.