I admire this campaig because it is really true that there is a generation of young(ish) people who have never learned to cook at home because THEIR mothers were of the generation that went out to work as a matter of course in a way that the women behind them really didn't.
HOwever I do think the choice of recipe for beginners was bad and assumed a range of skills that they couldn't be expected to have (down to chopping an onion which isn't very easy!!). HE should have started off with a casserole where you fling loads of stuff in a pot and leave it for a couple of hours rather than something that required a lot of fannying around and attention at the hob when there was a lot of distraction going on in the house.
Even usuing a packet sausage casserole mix (one of my personal favourites!!) is better than doner and chips and cheese surely??
I found it difficult to believe that Natasha didn't have a shop selling any kind of fresh food within walsking distance of her house and agree that moaning about cost while pulling on a fag is laughable. The fact is that to feed your family decent food takes a level of personal effort that some people are just not used to - the awful truth is that there is a sector of society that are used to having things done for them by family or state and so being asked to make an effort to achieve something like making the family healthier is anathema.