Well, I've followed a few Eurovision artists and have travelled a lot in Europe and I think they see it very different to us, voting "politically".
For example, in Talinn, we heard Estonians talking to Finnish friends who'd popped over on the ferry today in English. They have far more in common with each other than we could ever imagine. It's not just voting politically, it's why should they vote for someone other than their literal friends and neighbours, and cultural reference points.
Secondly we unfortunately fell down on the promotion and staging. The staging looked very home made - which was part of the pitch, but also very much part of the downfall. Our comparator song was Greece, or last year, Tommy Cash. They did so much more. Three minutes isn't enough for 34 broadcasters to say, "yes, but this guy made an organ out of furbys - it's not here, but trust us, it's cool".
We didn't make top ten, because there were minimum top fifteen songs better than us. If you don't make top ten, it's very easy to make bottom three as the UK, because our nearest neighbours justifiably have issues with us or aren't competing.