Tokenism is the right word here, I think. Whenever I see the advert I can always hear, in my head, so ad executive shoting over the top, getting more and more excited...
"Look! Our flight attendants don't have to wear lipstick. Women can be beautiful and natural"
"Look! A disabled person - we let them on our flights"
"Look! LGBTQ+ people - we're totally down with that. And punks! Anyone gender non-conforming! OMG, we even let old people fly with us - are you seeing this, people?"
However, I had to take a flight with a relative a few months back. Ryanair - not Virgin. There was a male cabin crew member who was a bit camp and my relative would not stop going on about how "it's like we're in that Virgin Atlantic advert". or muttering "Go back to Virgin", whenever the poor bloke appeared. It did make me think that as much as the execution of the virgen advert annoys me; we really do need more ads like this in order to increase visibility and normalise (I hate that word in this context, as a PP said, what does a "normal" person look like anyway) the non-mainstream.
However, there is a crime in the advert which truly makes me hate it and it's nothing to do with the people depicted. I love "I Am What I Am". It's a perfect song for belting in the shower and it's on my power playlist for when I need a confidence boost at work. That climax of pride, passion, anger and joy when the singer (be it Gloria Gaynor, Shirley Bassey etc) belts out I AM what I AM is everything. The version in the advert however gets the intonation all wrong. The song builds and swells and then ends with "I'm WHAT I am". Wrong, wrong, wrong. I say ban the advert on these grounds 😂