Our chickens
Our chickens are raised in bright, airy, open-sided sheds with lots of natural light where they have enough room to exhibit all their natural behaviours and have plenty of space to move around. Whilst this is not free-range, it is low-density farming and the chickens take longer to mature than the UK standard. There is no routine use of antibiotics in the flocks and they are fed a GM-free, natural, vegetarian diet of maize, wheat and soya.
From the Pret a Manger website:
We insist on chicken husbandry levels that exceed the UK standard for chickens and we only use production sites which are accredited with the BRC Grading A.
We've been working with three UK free-range producers throughout 2007 and, in February, we hope to launch UK free-range chicken sandwiches in our test shops. For the test to be successful, we face two challenges. Firstly, will our customers be willing to pay upwards of £3.50 for a sandwich and secondly, the availability of free-range chickens in the UK. Less than 5% of UK-bought chicken is organic or free-range. 95% is non-free-range so free-range chicken meat is in very short supply. The large supermarkets, with their strong buying power, take most of the 5%. The problem is compounded because UK farmers remain very wary of investment to free-range particularly with the very real threat of avian flu.
If our customers respond to the trial positively and we can secure a consistent and guaranteed supply of chicken, Pret will move to 100% free-range very soon. We're working very hard with our suppliers to achieve this.
Sorry for the long quote, but I thought quite interesting.
I agree that I am more concerned about chickens in ready meals, restaurants and sandwiches than whole chickens - Presumably whole chickens are bought mainly by families, but I would imagine that more chickens go to the catering industry and food production companies?