I'm mid-40s. Growing up I watching Corrie, Eastenders, Neighbours, Home and Away, Hollyoaks. Over time I stopped watching for various reasons - in my 20s wasn't home from work in time, putting kids to bed. Then in 30s, if I did catch them I thought the storylines were often depressing or ridiculous. Also the concept seemed a bit dated. Out of a friendship/acquaintance group of 50, I would say I know 5 people who still tune in. Have soaps had their day with audiences until 40?