Well I enjoyed the prog and didn't find it boring at all. I agree with a lot of the comments on here about it being good publicity for him - BUT, I also think he is also genuine as he is with his 15 thing. Its a shame that everyone - including and especially - the govt, will only take notice of a celebrity nowadays. I think he will turn out to be one of those Bob Geldof, Richard Branson types, always busy, never staying still, pushing things - including himself and family, being argumentative - but getting things done. How long before he gets a gong?
BTW did anyone else think that he was not much of an advert for healthy eating? He used to look quite fit when younger, but now he looked puffy eyed, grey-faced and a bit pudgy - he looks older than 31 too!