The BBc is funded with public (i.e. taxpayers) money. The BBC's stated mission is:
"To enrich people's lives with programmes and services that inform, educate and entertain."
This is through all its programming, including dramas. With public money comes responsibilities. Responsibilities the scriptwriters, editors and producers of Eastenders seem to have conveniently forgotten.
Which of the parts of the BBC mission does this Eastenders storyline achieve? It's not entertaining (it would be very very sick indeed to claim babies dying is entertainment). The BBC are claiming it informs and educates. The majority of posters on this thread beg to differ.
The BBC's Charter sets out its 6 purposes as:
" * Sustaining citizenship and civil society
* Promoting education and learning
* Stimulating creativity and cultural excellence
* Representing the UK, its nations, regions and communities
* Bringing the UK to the world and the world to the UK
* Delivering to the public the benefit of emerging communications technologies and services"
The last 2 are irrelevant here. This programme has clearly not achieved 1, 2 or 4. So that leaves creativity and cultural excellence. Well, it's very creative, but not in a good way. Given the raft of complaints they had in advance they certainly took a risk
(though according to the numerous policy/strategy docs it is BBC3 not BBC1 that is supposed to be the risk-taker!).
The following is from the announcement of the BBC's new strategy in March 2010 by Mark Thompson:
"Firstly and most importantly, it [our new strategy] will bring an unprecedented focus on high-quality programmes. Quality is our raison d'être. The BBC exists to deliver to audiences in the UK and around the world, programmes and content of real quality and value - content which audiences would never enjoy if the BBC did not exist.
...
The BBC will live or die by the quality of its programmes and content. We will retain an unswerving, unwavering, unflagging focus on quality.
...
Our purpose is not to make money, it is to enrich people's lives by capturing the essence of Britain today and making sure everyone can access excellence in programmes and content whoever they are."
I do not think this Eastenders storyline meets that brief for the reasons explained so clearly by the many many posters on this thread, all those who have complained to the BBC, OFCOM, posted on the Eastenders blogs or set up FB groups etc.
The only useful thing the BBC can do now is put up an executive to hold their hands up and say sorry, we got it wrong. I am very much looking forward to a MN webchat on the subject where we can make some of these points directly.