Influencers obviously love it and I'll admit to being influenced into buying the barrel leg jersey trousers, which I love. However I find going into the store overwhelming and the website is not much better. I find the sheer volume of clothes, the shelving height and lack of open space frustrating, I can't find anything. It makes me want to avoid (DH likes theirs clothes so we still pop in). Maybe it's because we don't have a store locally so I'm only in there about once a quarter.