Isn't that known as shooting yourselves in the foot? Surely, given the price of their product range, they're trying to appeal to an adult buyer, so if having a baby rules you out then I guess most buyers would have to drop Mac by an average age of 27 or so. Bananas given most women will continue to buy cosmetics for the remainder of their life.
OK cod, your mission is now to find the best supplier of maternal cosmetics!