Can anyone share their Vinted strategies?

[MsFogi]

I have started to dip my toe into the waters of Vinted - I have piles of clothes that are BNWT, brand new or worn once from high street brands (LK Bennett, Hobbs etc). I am trying to get an idea of how people approach the price they put on their items - a few items I have clearly underpriced (eg Boden stuff has gone within seconds). Should I be putting a highish price to start with and then reduce the price regularly until things sell? Any insight into how to maximise sale price but also make sure stuff shifts and more general guidance on 'strategy' would be gratefully received 😀

Can you remember how much things were?
Or google to see if similar is available?

Then have a look on eBay or Vinted for similar items and see what they're on there for.

Best bet is to be honest and list things for what you would pay for them, remembering that just because you have the tags and haven't worn something doesn't mean it's really new.. it's still second hand really... And people can't return things to Vinted so might be apprehensive to drop £35 on something they can buy from the brands website for £45 when they know they can return it to the brand website if it doesn't fit. iyswim.

Price slightly higher than you're prepared to accept - lots of people make offers. Look at how much your item will cost with postage and insurance. People are more likely to spend £29 than £33, for example. Take several good, clear photos and make sure you include the garment label showing the size and fabric composition.

Some brands sell better than others and reach a high price, most don't. It's always worth checking to see if the item you are selling is already listed because if it, there's no point pricing it at a higher price. You're also not going to get full price for an unworn item with tags unless it's something that's desirable/hard to find. I have seen sellers selling items at the same price as they are currently on sale for on the brand's website, and once you add on fees and postage, the item is more expensive. It's no wonder these items remain unsold. You need to be honest with yourself about what something is really worth to potential buyers.

In terms of pricing, I usually work out my minimum price and then double it, so that way, I can consider offers and the buyer feels like they're getting a good deal. Some items I discount regularly until sold, others I'm not open to offers on at all. Sometimes, if an item is something I've not worn for years, I just want rid of it so am more flexible on price.

I do well selling on Vinted, mostly because my items are pressed, properly photographed (including size label) and the descriptions are clear, detailed and always include measurements and the size/fabric composition.

I've done better with things from good brands that I've grown tired of than brand new things I haven't worn. I actually got more interest and a sale when I increased the price of some vintage 1970s jeans!

The general rule of thumb for pricing secondhand clothes is start at 50% of rrp for bnwt then reduce further for wear and tear as appropriate. This is to account for the fact that your buyer cannot try it on and probably can't return it. However, if your stuff is from good brands you can probably do much better. If its really desirable/sold out, you may even be able to get more than rrp.

As pp said - excellent, focused photos of every bit of the garment inc labels. If you have any original packaging include it.

Start high (Vinted's suggested prices are often very low ball ime) and you can reduce any time you like. I tend to start high and knock a few quid off once a week.

As a buyer, I will favourite anything I like that I might ever be able to afford. Partly because I'm trying to train the algorithms to show me nice stuff, partly because I might get offered a discount/ they might drop the price.

Do feel free to pm me the link to your store 😀

Search on Vinted for similar items to get an idea of price rather than their suggested price which is often much lower. I recently listed two of the same items for £33, the Vinted suggestion was £5 - £8. I was inundated with offers, some as low as £20, but declined them saying I’d accept £30 which I got for both.

if they hadn’t sold after a day I’d have accepted lower.

As above, I always have a look at what other people are selling it as and either price it the same and accept reasonable offers or price it a couple of pounds cheaper depending on the item.

I don't use Vinted to make lots of money as everyone expects a bargain. I like to think that I'm decluttering and getting something back rather than it staying in my wardrobe or being donated. I'd rather someone was wearing it than it sitting in my house unworn!

I sold some things on it last year but quickly grew tired of it.

You have to spend a lot of time answering silly questions and sending people additional pictures and then, similar to Facebook marketplace, a lot of people change their minds the next morning (when they sober up I assume). Successful sellers seem to upload new stuff very regularly and contact anyone who favourites an item which is time consuming- getting the clothes out, presenting them, photographing them, uploading photos and descriptions, checking and responding to notifications.

When you do sell, you have to package up, print a label and take it to Evri or another parcel service- and they're all over the place, so that's time and hassle and petrol.

There's a lot of stuff for sale for just a couple of quid - I assume people are selling in big bulk and probably bumping up the postage cost so making themselves a small margin on that. There's also a lot of stolen goods on it, selling brand new with tags for just a few pounds.

I found it pretty depressing to have to sell a gorgeous dress I paid £200 for for something like £10 or £15. Big retailers in every walk of life rely on second hand prices staying rock bottom. No one wants the little person to get much money from selling something on and take that money away from the big companies' margins. So I am a bit suspicious that there might be some more sinister hands at work in the background too.

I'm glad others have had honest success with it, but I really didn't find it worth the hassle for how little return I made (esp if I costed my own time into it all). Good luck with it!

I’m having a big declutter and doing well at selling stuff on Vinted for very cheap. Otherwise it would go to a charity shop but this way it goes to someone who wants it, they get a bargain and I get rid, plus a little in my balance to buy other bits.
I have bought some nice things too but would never pay more than £15 for something on Vinted, because it’s a risk.

I always found ebay good for selling better quality items as they sold quicker with little to no haggling over price. I do like vinted, but for cheaper items.

I've sold a few things on FB marketplace. It's good because a local sale meant you don't have to post.
I probably underprice. I like to get things out of the house and I figure a few quid is better than nothing. My best sale was a 15 year old North Face body warmer that I sold for £50 - and I probably could have got more for it.

All the advice from above plus:

Take a photo of the package will the label on, keep your proof of postage receipts from Evri, request a receipt from InPost and take a photo of your parcel in the InPost drawer.

A buyer is claiming a parcel I sent has not been delivered despite the Evri tracking saying it has. Maybe it was left somewhere and was stolen. It was delivered but the buyer didn't receive it.

So now Vinted are looking into it. Luckily I was able to show them evidence of postage.

Agree with all of the above.
Also:
If you're listing trousers, always include inside leg measurement as many will ask for it.
Don't use Royal Mail as a posting option. It's not integrated and therefore tracking is unreliable and can take weeks to get payment if the buyer doesn't confirm delivery.
Use whatever postage options you have locally/close to you. I use InPost & Evri and only print my labels at home. I have lockers 2 minutes from home so I just drop them all off in the evening without having to go to a shop etc.
Clear photos are a must, always photo the labels as well as front and back of the item. Be honest in the description.
Upload little and often to keep your items near the top of searches.
If you're a pet & smoke free house, state that on your listings. Many people will only buy from these because of allergies etc.
There are a few FB groups which can help as well - join those for more insights.

Oh wow - than you so much for all this amazing advice!!

I do well selling on Vinted, mostly because my items are pressed, properly photographed (including size label) and the descriptions are clear, detailed and always include measurements and the size/fabric composition.

The holy grail of sellers!

Actually, I've used both Vinted UK and another Vinted group (some countries are grouped together), and I found that Polish(-Czech-Hungarian-Romanian-Slovak-maybe something else) Vinted sellers are better at giving details. Certainly not scientific and of course there are people in the UK who give details and people elsewhere who post one or two pictures and have never seen a measuring tape, but it did strike me.

Put chest measurement of actual garment and the length.
If they ask you for the size, it usually means it won't fit them.
For example, they'll really be a size 14 but are hoping the item listed as a size 12 will be generous enough.

Some buyers do not read the description. They will kick off because they missed the 'bobbly used jumper' in the descripton and give you a bad review.

The number of people claiming item not received is high. I send everything tracked and there are some who claim to not have received things they've signed for.

As a buyer, I second the above re smoke free homes. Much more likely that I will buy straightaway if I know I don’t have to ask the question and wait around for a seller to reply.

People are cheap on vinted. They want to pay buttons.

Good, clear photos - and make sure the item is clean and ironed! The amount of crumpled clothing on Vinted is staggering.
I find an in depth description helps, what shade of red, how does it fit, and design features that they might not pick up on from the pics.
I’m usually honest about why the item doesn’t work for me - I’d hoped to slim into it, I’ve slimmed out of it, doesn’t suit my lifestyle.
Polite, friendly messages to your sellers to update them on postage etc.

Be realistic about how much people will for a second hand item. For a brand new item of clothing I would expect to see a minimum 60% discount - I need to see a deal better than I will ever see in the shops to take the postage, fees, slow delivery and no return into account.

Take good clear pictures of items.

Try and upload several items and have them in order of size if there’s a variety. Buyers are more likely to buy a few items to save on postage etc. it’s all about the feeling of getting a deal.

Do a search for similar items.

Agree with the poster who said ebay may be better gor good brands, higher value items. I sell on both and do that
Vintrd people.expect to get an absolute bargain whereas I find ebay buyers appreciate what something costs to buy new and therefore will pay a bit more for quality brands that are new.

If you've got lots, start high then once a week review based on activity: no favourites = drop considerably. Lots of favourites = contact last 2 with small reduction.

I second starting high as people give offers

I don't sell but I buy lots on vinted. So from buyers pov, I like to see more than one pic with good lighting. Background should be clean (sounds obvious but so many pics of clothes layed out on dirty carpets !)
If new, show the tag. I never buy from listings where the item is modelled. I buy second hand but don't want to see the other person wearing it!
I often accept offers from people who message me with a discount after I've favourited something. I do expect a bargain from vinted otherwise what's the point.

Also I tend to always make offers, if they say no I still buy at listed, it's just always worth a try!