Why are companies still choosing to use only very slender models?

[WildFlowerBees]

I get it, the clothes look great and I can choose not to buy etc but it's not representative of all of the market, maybe that's their target market.

For instance I was having a look at Me&Em not one model over a size 8/10 I want to see what lovely clothes might look like on all different shapes and sizes or is it that their clothes will look shit unless you're tall and willowy.

Why in 2022 are companies still allowed to discriminate in this way because choosing very slim models only seems like discrimination to me.

I'm a size 12 I'm 5ft 7 but not willowy I have big norks and I feel invisible a lot of the time when it comes to clothing.

Am I being unreasonable with my little rant?

Exactly - it's a business, not there to make us feel better, we need to feel worse and then we buy more. That's the whole thing isn't it, they exist to make you buy things that without advertising you wouldn't think you needed or even consider.

Expecting them to have some altruistic model is unreasonable - unless it benefits them. It's like all those that are jumping on the B corp is it (sustainable) bandwagon. It would be more sustainable for them to say hey actually for the good of the planet we will just stop selling pointless stuff, rather than tell you it's recycled etc. But that won't make money.

Having said that, I think it was the Lululemon founder refused to even make stuff for bigger women , was quite clear he didn't want them wearing his brand , when they started making bigger stuff the profits soared. Looking on the website, a few of the leggings show bigger models.

Yeah it depends on shape doesn't it. I was a size 10 at 5ft 7 and had bones jutting out, head like a skull, periods stopped and always ice cold. Depends on skeleton size and shape etc

OP, Me & Em clothing only really suits straight up and down shapes, anyway. Some companies at the higher end eg Reformation have a variety of models & skin tones for each dress advertised. That's perfect and I wish more companies did the same.

*sizes of model, that is.

That might explain why Me+Em clothes don't appeal to me.