Everything is about selling now, there's no style talk or philosophy to any of them. Around 12 yrs ago I used to read a few minimalist or hiking related blogs, but after everyone migrated to instagram, the dialogue shut down and the consumer element shot right up.
One young woman who made excellent hiking vids had a blog and youtube that was really popular, she discussed so many topics relating to the hobby, the clothes, nature, maps and conservation. She eventually became a mega-popular instagram influencer and only show pretty images now with links to clothing sites. It's just become meaningless and empty. I don't need a blogger to tell me how to dress when it is blindingly obvious they receive monetary encouragement to recommend things. It isn't quite authentic, is it?
These are just regular people who made a good bit of money out of instagram, and I kind of feel sympathy with the levels of invasion into their daily lives, how they will have to perpetually struggle to find content. It must take up one hell of a lot of headspace.
The hiking blogger eventually had a child, and whilst their lives look enviably fine, it just feels like a conveyor belt of consumerism and sponsored lifestyle 'family' stuff. "Hey, we are so blessed to have been gifted this awesome new car!"
Let's be honest, it isn't content anymore, is it? It's pure and simple lifestyle envy promotion.
Envy fucking sells, more so than sex.
This was inevitable - the young women become insta-famous, then marry, buys home and crowns the achievement with a child. Suddenly the blog switches to motherhood, and all content surrounds the baby, with an earth-lover approach, that has very little do do with the original content that made them popular. Now pass me the artisanal wooden toys and get outa here!
The moral of this longwinded post is: It is the fans who create this storm or pointlessness. People who salivate over their every post of whatever it is they feel blessed about today. In fact, the word 'blessed' has just about lost all it's meaning out there....