Stopped wearing earrings on a regular basis a few years ago due to hyper sensitivity and red, itchy ears after just an hour or so. More recently I decided to give it another go as holes were starting to close over and this time, thought about dipping the earring hook into antihistamine cream, and rubbing the cream on the holes in my ears. So far, both silver and gold seem to have no effect on my ears any more and I can now wear earrings all day long, all night long and there's no reaction!
Whenever I change earrings I always put a small blob of the cream onto my ears and again, dip the hook into the cream before putting them in. Game changer!! Hope this is useful for anyone else who has suffered from itchy reactions to earrings. (I had previously tried, hypoallergenic earrings; painting them with nail varnish, but neither worked, until now and antihistamine cream - the stuff you use for insect bites ;-) from Superdrug.