Strong, clean lines, simple colour palette, with a surprise twist wherever I can get it in....
I tend to wear quite muted colours and clean lines, because then whatever 'twist' I've added, whether it's a colour pop, weird accessory or mad pattern stands out more.
I err on the side of masculine looks clothingwise, as with my blonde curly hair and blue eyes, anything too boho makes me look like a birthday cake.
My latest go-to has been super-white NIKE Air Force Ones, light blue tapered boyfriend jeans rolled up to mid-ankle, a sharp white shirt with a long (down to mid-calf) grey knit cardi over the top, bright pink lip and a wide brim fedora hat.
I also love a bow tie.
My aunt also once advised me to always mix 'one high, one low' - so if you're wearing one thing that's very casual, add in one thing that's very 'expensive'-looking. Jeans and a tee with pearl earrings, for example, or a beautiful dress with trainers.
That piece of advice really stuck, and it means I always feel like I've got SOMETHING interesting to my look, even if it's only tiny.