Went on holiday to France. I absolutely was blown away by how lovely the vast majority of the women looked. Lots of linen fabrics/cream/white/blush. Crochet tops/chinos.
I've attached some pictures that semi capture the look. Is it called something specific? Any idea what shops stock this kind of thing as their style? I think Zara is the only one I can think of and that's because in the city, there was a huge, beautiful Zara! Any others?