River Island to launch 40+ fashion.

[SheWoreRedVelvet]

Anyone else seen this in the media today? Can't do links but the few pieces I saw looked really good.

Age or dress size?

Id have a look. I liked their stuff when i was young. Bit too fashionable for me now, but if they had amore classic range im guessing it would have a gentle nod to the trends.

Will probably be a sea of polyester like most high street shops

Well that isnot what 40+ women want. Id be surprised.
I predict a cheaper jigsaw.

If they use natural fabrics and are well made they should do well. I haven't even looked at RI in the last 15 years.

I’m 46 and buy the stuff they have in there already. Not sure what that says about me (or them!)

Does that really need to be a thing'in this day and age?

www.standard.co.uk/fashion/harpenne-brand-launch-river-island-a4197616.html

Looks like Per Una to me

That red and black carpet monstrosity is just horrid

They’re looking to get the get the Dorothy Perkins / Wallis market, with Arcadia being in trouble...
Not the sort of stuff I’d buy. But, may be of interest to anyone who shops in Next / Debenhams.

Looks like Primark clearance rails to me.

Harpenne is a terrible name!

The Harpies were the flying witches of the ancient greeks...

I’m 50 and buy in there regularly already. As an adult I can decide what suits me without corporate guidance.

Some nice coats in that collection. The dresses and tops unfortunately suffer from the usual mistake of being far too loud and fussy.

I got to 12 and got bored. Do over 40 year old women only have a penchant for sensible dog walking coats?

I'm 42 & shop in River Island but wouldn't choose to shop somewhere aimed at '40+' as I feel younger!! Or something.

It doesn't look any different to what is already on the market. Will be interested to see the materials and the cut because the main problem for me is the lack of generosity wrt fabric and sizing - lots of clothes are too short, not roomy enough across the bust.

I can see what they are trying to achieve especially if they have been paying attention to these very pages.

However it all depends on whether they determine whether these over 40’s don’t really give a toss about style and stray into per una territory recognising that some pieces from their main collection captures all ages.

Bit ‘meh’ for me. Also looks like the fabrics would be really itchy!

Or Mango?

That article is bizarre - rediscovering themselves baby boomers

Seems odd to create a range for a specific age group like that anyway

Looks like the same stuff as everywhere.

I won't be forming an orderly queue to buy any of that ...

I liked a few things in that line up.

I'll give the site a chance! I've signed up so hopefully I'll get a code.

I don't feel ignored on the high street but a grown up version of a few of the shops I used to go to regularly but now never do would be good. More options.

River Island as it is is just a bit too young for me now, although I dress younger than many of the women in my office who are 20 years younger. But I don't see them at the weekends to be fair to them.

I know the line not to cross though.

Oasis, I quite like their tops but they're always made out of that dreadful material that feels cold to the touch.