It’s the feel of the shop, not just the clothes. I live in the city centre, near 2 flagship stores, which feature the full range & are nicely appointed. Both have busy food hall sections.
However, I was in a suburban shopping Centre yesterday. M&S there was truly grim... Sale like a jumble sale, reams of cheap fabric, fugly patterns, awkward shapes.
Mannequins with broken hands, peeling faces, shelves pulled here & there, no music, bored shop assistants. Even the food hall was all over the place. I left with nothing.
I’m order to beat online competition, shopping must be an experience. I’m past Topshop / Oasis / River Island (43). I enjoy browsing in & Other Stories, Benetton, COS...
Debenhams / House of Fraser will go. M&S should be gunning for this market. I want to love their stuff, but they don’t make it easy... A lot of it is twee, but simple / stylish is key.