But the thing is designer brands are now stupidly & obscenely expensive. Where I could once afford to buy a pair of Prada shoes, a Miu Miu handbag or coat, shoes are now retailing at upwards of £600, a coat or a handbag can easily be a few thousands pounds. Whereas for me it was once an affordable luxury (in a blue moon), now it's totally out of my league. And I resent paying what LK Bennett are charging as their product isn't worth it, Ditto Russell & Bromley. (ANother brand I think is awful). Mulberry tried to go upmarket and it backfired terribly, they're still struggling. Instead of trying to compete with luxury brands they should have gone for the M by Michael Kors space in the market. Mulberry's offering is way better, and their brand has more value, and they'd have made a killing.
I've never shopped at Primark as their business model of fast fashion doesn't sit well with me. I don't buy Boden because I don't like their products, it's just too frumpy and always misses the mark somehow, there's always something not quite right with anything. I did used to like their cashmere but even that's shoddy now. Mostly though their quality has nose-dived in recent years, and their product just isn't worth the money they're charging even when it's discounted.
I'd rather pay a bit more for a quality and well-made product that will last for years. Except nothing seems to last terribly long these days. So many shops are reliant on using man-made fabrics like polyester and charging silly prices for it. I remember complaining in Whistles about their £200+ polyester dresses and was told it's 'French polyester'. Polyester is polyester is polyester, no matter where it comes from.
And shops wonder why they're losing customers/or having to discount in order to make sales. It's really not rocket science what they need to do to win shoppers back.
Anyway, back to LK Bennett. The could dominate the market again because the only real competitors are R&B and Kurt Geiger. KG are appalling and have never understood their appeal. But KG do control most department store's shoe departments, so their purchasing power is huge. There's such a gap in the market between mass high street and designer for footwear that LK Bennett just need to go back to basics and concentrate on what used to make them a breath of fresh air when they first appeared on the scene. I really do hope the business is salvageable.