Well, it’s cleared my son’s acne having tried just about everything else, prescribed and otherwise.
The Aveeno with Oats is very moisturising and healing. Had a skin condition recently which meant the top layer was just rolling off leaving very raw skin underneath. Within one week, it had healed with using the Aveeno 3 x daily. I have never seen skin heal so quickly. If it can do all that, it MUST be good.
THIS...
*Oats have traditionally been viewed as healthy to eat, however their popularity has exploded in recent years with not only the addition of innovative products but also increasing awareness of their cholesterol lowering properties. They are also increasingly recognised as an ingredient with very low allergenic potential, but very high, proven, therapeutic value.
Oats (Avena sativa) are a cereal that has been used since Roman times to soothe and heal the skin, whilst reducing inflammation and redness. Natural oat extracts offer a new source of oat-based cosmetic raw materials with a guaranteed content of the potent active ingredients, including as avenanthramides, proteins or beta glucans.
Avenanthramides are known to suppress histamine release at very low levels, whilst oat beta glucans improve pro-collagen synthesis, helping to plump up the skin, reduce wrinkles and restore the skin’s natural moisture barrier. Other oat components, such as oat oil and hydrolysed oat proteins, also offer unique cosmeceutical benefits thereby making the humble oat multifunctional in use.
Oat Cosmetics, a new UK-based supplier of cosmetic ingredients, has worked with partners (eg Ceapro in Alberta, Canada) to offer a range of unique, renewable, natural oat-based actives produced using state-of-the art, proprietary, ‘green’ extraction technology.
We all know that eating your daily porridge or muesli offers health benefits, but what do oats have to offer the cosmetics formulator? Figure 2 shows the location of the major active phytochemicals in the oat kernel*