Fuck, it makes me cringe that so many grown women fall for this
Do they fall for it, though? A lot of the 'support' and followers and likes will come from either fellow bloggers/influencers or people who are wanting to make it as bloggers/influencers. As someone on the White Mousse FB page said, it's just a giant circle jerk.
For example, when Pukka's parenting book first came out, she was thanking people who'd reviewed it on Amazon. So Instagrammers were going to Amazon, leaving a 5 star reviews along with their Instagram user name for when Pukka publicly thanked them.
It just made me cringe that these people were so thirsty for attention.