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Opinions on H&M's new shop - Arket?

89 replies

banivani · 23/08/2017 16:13

It's online now (as a "preview" nonsense) here:
www.arket.com/en_sek/index.html (hope link works)

Some nice things, but poorly designed webshop.

OP posts:
banivani · 25/08/2017 07:46

I can tell you the market isn't saturated in my town. grumpy I prefer actual shopping to online shopping.

OP posts:
Zoloh · 25/08/2017 08:11

Oh, I am in a minority - I love this site design! It's like eBay a bit I think? You know, you just set up your filter - women | green | tops | silk and there is the thing.

It does seem a bit like a dearer Uniqlo clotheswise.

Floisme · 25/08/2017 09:30

Shock at the market being saturated! I guess that may be the case in the West End but where I live there are literally gaps in the market due to shops closing down (especially the independent ones). I do shop online but I'm like bani - I don't think it's a substitute.

Every other thread on here for the last few months has been crying out for modern but wearable clothes in decent fabrics. So I think they have a market ready and waiting - but possibly not on Regent st.

Their difficulty is going to be that you can't judge fabric and cut from a screen. You either have to get out more i.e. open more branches or you have to stay put but build up a reputation and that takes time. So if they're going to stay in their London/major European city bubble then they're going to have to be patient.

botemp · 25/08/2017 10:18

Bani, I'd been eyeing those Merino trousers too but I'm short so would have to get them taken in and with knitted stuff that's always problematic. Also, I have vague memories of trousers like that getting wet and it creeping up my leg throughout the day Speaking of bonkers sizing within the H&M brands, I think Cheap Monday beats them all. I know it's supposed to be skin tight but I gave up after trying the fourth size up in a pair of their jeans, firmly deciding it was them not me.

Zoloh, I think if you're the type of shopper who knows what they're looking for/what works for you it's really useful. I'm a hybrid shopper, prefer RL shops for a browse and inspiration and tend to buy online in a far more strategic functional way (or I'm simply cost saving), so the heavy focus on the filters are brilliant IME but less so for a random browse, though there is that game element in it with random clicking (especially the colours) and seeing what turns up.

My thoughts exactly Flo. There's a definite niche for premium high street brands that aren't focused on trend wear with a focus on fabric quality at their core.

Arket kind of reminds me of Manufactum if anyone's familiar with that (they have a substantial international site as well), it's sort of a department/concept store in Germany that strives to source the best quality items of anything you can think of from all over the world, from paperclips to mac coats and furniture. They have some great things but their 'gründlich' obsession to find the best possible version quality-wise often tips it into boring and/or conservative in the clothing department and comes at a realistic, but high price. However, if you need the best ever tomato knife or something random like that, they'll have it and some things are surprisingly very affordable.

Arket haven't dispatched my order yet so I'm expecting it won't arrive until somewhere halfway through next week but I'll feed back some first impressions on fit and fabric here when it does.

Floisme · 25/08/2017 10:43

Thanks botemp I'm looking forward to hearing what they're really like.

Pistachiois50pmore · 25/08/2017 10:51

Been giving all my money to H&M group for years and my style is very androgynous-Scandi. I was so excited about Arket, and even I thought it was boring. They've lagom-ed themselves too far and straight into dullsville. I thought I was going to fill a shopping cart and I didn't get anything - but I would happily look there next time I want a plain round neck jumper or classic black trousers. DP liked the menswear, and the kids clothes looked good quality.

Circumlocutor · 25/08/2017 10:54

I had to google 'lagom' Grin

botemp · 25/08/2017 11:11

Lagom is the new Hygge don't you know Wink

I'm predicting for Winter 2018 we'll all have converted to the Norwegian Koselig predictably we'll be bypassing the Finns as no one but the Finns will be able to pronounce it.

Zoloh · 25/08/2017 11:21

I've clicked around a bit more and I actually love it. Not just the site but (some of) the clothes too. I've been targeted, right between the eyes with this one, haha. You're right, botemp, I do know what suits me - colours, shapes, fabrics etc - and buy quite strategically. I tend to collect stores, and break up with them, based on my mental filters. I just broke up with Me and Em actually, who used to make clothes that fit on my waist, but no longer, sob.

Thinking of trying out this skirt with pockets, am a bit tempted by the silk blouse to go with.

Floisme · 25/08/2017 11:27

I really like that skirt. The shape reminds me of one I bought in H&M back in the day - and that's high praise.

It's not really £690.00 is it? Grin

MrsPear · 25/08/2017 11:36

I found a pair of trousers I like but I don't understand sizing. 28 -29 waist and 39 hips if anyone can help? Plus what are the lengths?!

Thanks for the links btw

botemp · 25/08/2017 11:42

I like the look of that skirt, they appear to have added in more items since the preview.

Size guide is hidden away here

MrsPear · 25/08/2017 11:44

Ah I think that makes me a 40 or 14 which is about right - never understood how someone with an arse the size of mine could be a 10! Thinking of next here ...

SilentlyScreamingAgain · 25/08/2017 11:56

Thinking of trying out this skirt with pockets, am a bit tempted by the silk blouse to go with.

I've got that skirt in grey. I got it from Cos about 4 years ago. It's nice but I was expecting more or at least new.

Pistachiois50pmore · 25/08/2017 12:06

Ah yes, that does look like an old Cos design. I have a similar navy one (without the curved hem) and I have to say that the pockets make my hips look massive (I'm a 14).

Floisme · 25/08/2017 12:07

I'd be quite happy if it became a home for H&M and Cos classics from a bygone era. I've been a H&M fan for years but I'm very close to giving them the push.

I do wonder whether opening on Regent St - where people are already spoilt for shopping - was the best strategy. A series of smaller shops spread across the country might have reached more of us who really are crying out for this kind of stuff. A website just isn't the same.

Zoloh · 25/08/2017 12:31

Heh, my hips are massive. I've a size 10 waist and size 16 hips. At this point you just have to run with it.

Ok, getting one. Let's see!

SilentlyScreamingAgain · 25/08/2017 13:33

I've had a good look now and while I'm not usually a fan of age appropriate dressing, I think that it's all a bit too old for me. I'm glad that it's there and I'll check them out again in a few years but I'm only 50 and I don't want to be quite that sensible yet.

MrsPear · 25/08/2017 13:36

zoloh that alone skirt is the right shape for us ladies - let us know if it is voluminous as pic suggests

Floisme · 25/08/2017 14:04

I think this thread has made me realise that I'm not as interested as I thought I would be in yet another website experience. Well that's not quite true - please post your reviews - I'm looking forward to them. But what I really want is some decent shops where I live.

The Internet is wonderful but I like real shops too. I like to see and touch and look in the mirror before I part with my cash. I'm tired of trying to guess my size and gage what the fabric's really like and then trekking to the post office or the DPD drop-off.

We don't have Cos. We don't have & Other Stories. We don't have Uniqlo. We have a tiny Whistles and Jigsaw concession. We don't have a very good H&M. We've only recently got Autograph. I'm sick of it. It's not like I'm in the arse end of nowhere. I don't expect to have as much choice as if I lived in London but I would just like to be able to nip out in my lunch hour sometimes and try some fucking clothes on!

And then at the other extreme you've got posters (and I'm not having a pop at them) who think there's no room on the market for any more shops. It's insane.

banivani · 25/08/2017 14:25

What is their obsession with London anyway. This flagship store mentality, isn't that a bit ... old?

Hehe, the prices of mens t-shirts keep showing as 12 SEK for me - I wish. Sadly it changes by the time it hits the checkout ;)

Why do none of these shops have the basics surely a lot of women want, i.e. good quality jersey tops, v-neck or scoop neck, in different colours? I think they're missing a vital market here.

OP posts:
banivani · 25/08/2017 14:28

Flo - I have Hennes, Kapp-Ahl, Cubus, Lindex, Zara (new), Dea-Axelsson, Ã…hlens ... I have it worse. ;)

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banivani · 25/08/2017 14:30

Also - so sick of Swedes trying to tout Lagom as the hottest thing. Nobody misses that word in other languages.

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Djangor · 25/08/2017 14:33

I like the website. I like the fact I can opt to just look at cotton items & then have 30 or less items to look at.
However - I am bored of the oversized trend - with vanity sizing I find loads of things oversized anyway; if I want something specifically oversized I buy from menswear or just size up. My standard workwear is good quality cotton shirt with good quality black or navy trousers & the one Arket cotton shirt that is not described as oversized still has extra-wide sleeves which make it look oversized to me. I may be tempted to try the slim twill trousers as they look similar to a style that Cos did a couple of years ago that I still have & fit & flatter. Price is OK too but the website indicates they are only 45% cotton & 2% elastane - what else? - 53% polyester? - if that is the case then I won't bother trying them.

Whitney168 · 25/08/2017 14:35

Why do all these companies have models standing like they are robots these days? Looks dreadful.

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