When ds1 was 2, I barred them completely. Now way was My Boy, My Precious First Born, going to wear such inutterable tat.
He now has 2 Thomas bedspead things, Bob Pjs, Thomas Pjs, Thomas T-shirts, and if I could find a little Einstiens tshirt he'd have on of those too. He is 3.10.
It is when they are able to show such naked delight, and childish wonder that their favourite people in the whole world can be taken home on a t shirt, that's when I started to capitulate. He won't be wearing Thomas when he is 24.