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Come let us celebrate the wankery that is perfume advertising.

55 replies

OhWhatFuckeryIsThisNow · 29/11/2016 19:42

My current favourite. (Not really) is the new Chanel No 5 l'eau, a triumph of style over substance. Any others?

OP posts:
OhWhatFuckeryIsThisNow · 29/11/2016 21:42

My dh used to wear L'egoiste in the 90s, then the advert came out with women shouting L'EGOISTE! Out of Windows. I don't think he's worn it since then. as its basically saying you're a big headed sod

OP posts:
Kione · 29/11/2016 21:47

VIP by Carolina Herrera, was it?
"Are you on the list?" Loved the perfume, gave it away after seeing the advert, how cool people get in places and other on the queue. I don't know, its silly but really irritated me.

elQuintoConyo · 29/11/2016 21:49

What about the Nicole Kidman 20-minute Chanel one from a few years ago? "I'm an actress! I love to act!"

I LOVE the Marc Jacobs Bang one upthread! No doubt about the size of the cock message behind that one Grin

Kione · 29/11/2016 21:49

But I love Lou-Lou "Oui, ces't moi?"
And Anais Anais with the "Shhhh"
Grin

JohnCheese · 29/11/2016 22:47

Oh that Nicole Kidman Chanel one was so shit. Unbelievably ridiculous. It used to irritate me beyond all sense. All that breathlessness and sighing etc etc. It's not normalGrin

Can't stand any of the ones with Kiera Knightly. The photo shoot and then she 'snakes' Hmm away on a motorbike. Makes me twitch.

JohnCheese · 29/11/2016 22:48

Ah crap. Sneaks not snakes away.
Altho....

mylittlephoney · 29/11/2016 22:50

The jadore ones. Always sound like poor Charlize Theron (don't care how to spell it) has had a stroke. In fact me and the dh love to take the piss.
Stupid add. Overpriced piss.

HeartsTrumpDiamonds · 29/11/2016 22:52

JohnCheese yes but it's a beige motorbike which clearly makes all the difference Grin

Judydreamsofhorses · 29/11/2016 22:55

Nicole Kidman was a dancer who loved to dance. Does anyone remember the Tom Ford for YSL one which featured a fully nude man? The ASA banned it quick smart, and TF said perfume was designed to be worn on the skin, so why hide the skin - essentially PR rather than advertising in terms of getting media coverage.

bibbitybobbityyhat · 29/11/2016 23:00

Bet none of you are old enough to remember Jane Seymour wafting around in her Jardin de Max Factor!

One day someone will make a good perfume ad and we'll all be stunned.

JohnCheese · 29/11/2016 23:14

Grin oh yes. Beige bike. Makes all the difference!

Queenoftheblues · 30/11/2016 00:21

Don't get me started on Julia Roberts breaking free from the "diktats", I can't remember the perfume. And the girl in Gucci Bamboo has no eyebrows! The Gucci Guilty is a classy version of a threesome and beautifully shot. Keira Knightly - ban her and her Desperate Dan jaw.

dudsville · 30/11/2016 01:43

For me the winner/loser is lady million and the malevel version, "mister million"? Snap your fingers and get all this wealth and be supa cool too!

acornsandnuts · 30/11/2016 02:04

I have to say I watch them thinking they're a piss take it parody, but then, no. They're really trying to sell perfume with this full on wankery. Funny as.

singleandfabulous · 30/11/2016 02:51

I laugh out loud at Gerrard Butler in the Hugo Boss advert. He just looks like such an arse scratching tosser.

I love this old Chanel No5 ad though.

m.youtube.com/watch?v=z5MHa1CtNEI

singleandfabulous · 30/11/2016 02:53

I also think theyre all very unsexy, despite the cool locations and beautiful people. They aleays look so ... forced and sterile.

ChardonnayKnickertonSmythe · 30/11/2016 03:24

May I add the this hall of fame the Si with Cate Blanchet?

Si for this and that and her gurning along with is meant to be different passionate interpretations.
Embarrassing.

The one I like is the Prada Candy with this French actress I cannot for the life of me remember the name.

AutumnalLeaves38 · 30/11/2016 04:26

When the approach to ad campaigns was apparently "bracingly direct":

This

auldfuckingspinster · 30/11/2016 08:07

I liked the YSL M7 ad, I remember the uncut version appearing in The Face. Le Jardin- Jane Seymour wafting about in soft focus, I remember, I loved that perfume when I was a nipper.

whattheseithakasmean · 30/11/2016 08:23

The bizarre one where he isn't 'going to be who you expect me to be anymore' or some such toss & all the walls cave in. Mystifyingly shit.

qazxc · 30/11/2016 08:34

The Chloe one with the stalkery older guy on the answering machine while the teenage models wafts around the flat giggling. I'd be checking the locks!

BreakfastAtSquiffanys · 30/11/2016 08:47

That advert for BANG...
It's meant to make you think COCK! but the bloke in it, all naked and smouldering, shiny with oil, lying on a sheet of tin foil reminds me of a strangely shaped Christmas turkey, piping hot out of the oven, ready for carving. All he needs is a couple of strategically placed stuffing balls and a chipolata to complete the image

thekingfisher · 30/11/2016 08:52

m.youtube.com/watch?v=_nqbK6AWuu0

CockneyViv · 30/11/2016 08:53

I quite like that Marc Jacobs advertised his perfume himself. Why pay a fucking fortune to a model when you can pose instead!

Gatekeeper · 30/11/2016 08:54

I not only remember the Jane Seymour advert for Le Jaaarddinnnn but also the French and Saunders pisstake